Focus Focus Focus

We conducted a focus group yesterday. It was for a client who is taking new foods to a new European market. We brought in 10 students from CBS who were fresh from their homeland-their homeland being the market the client wanted to enter. We had a discussion with the students for about an hour, talking about this food, what their perceptions were and how tradition played a role in their choices and willingness to try new things. We then did a blind tasting having them fill out questionaires. Afterwards there was a little eating and drinking and more discussion. It was quite good and very informative. The client was there and took part in discussions. We gleaned valuable information from this focus group. It was the first step toward setting a direction for the company’s goals for innovating new food products. I did this and a million other things over the course of this last week. A very busy and productive week working with a tremedous group of people.